Are you struggling with how to make your retirement education program more effective? Chris Silva and McLean Robbins' article, Talk Smarter, not Louder to Get Employees on Track for Retirement, points out that the key to successful employee education is in the delivery. They suggest taking a marketing approach and focusing on how the information is being presented. The article points out that simply repeating the message is like “talking louder” and is not effective in increasing employee participation. According to the article, participants need to be “compelled” by the presentation to be proactive and save for retirement.
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